The City Room Blog – New York Times. July 25, 2012

These days, everyone can be like The Jeffersons and move into their deluxe apartment in the sky. More likely though, you’ll be searching for your deluxe Manhattan no fee apartment rental right here on RDNY.com.

 

Officially, the high-rise at 185 East 85th Street has a name: Park Lane Towers.

“But nobody calls it that,” said Rod Behren, who has lived there for more than a decade. “The de facto name of the building is ‘the Jeffersons’ building.’ You meet people. They say, ‘Where do you live?’ You say, ‘85th and Third.’ They say, ‘Oh, the Jeffersons’ building.’ ”

The world remembered the building, seen week after week in the opening sequence of the long-running CBS sitcom, as it remembered Sherman Hemsley, the actor who played the excitable George Jefferson. Mr. Hemsley died on Tuesday at age 74. And on Wednesday, Matt Hamme stood in the lobby and remembered what it was like to live there when “The Jeffersons,” which ran from 1975 to 1985, was a highly watched show.

Mr. Hamme, now 32, grew up in the building. He said he used to run to the window and wave when “The Jeffersons” came on. Even when he was only 3 or 4 years old, he said, he could recognize the show’s theme song, with its lyric about “moving on up to the East Side.”

“I thought it was live,” said Mr. Hamme, a former assistant football coach at Columbia University who still lives in the building. “I thought I would be on TV” — because, week after week, the camera tilted up, showing his window, along with the distinctive semicircular balconies at the corners of the building.

It did not occur to him that the opening sequence had been filmed and that nobody out there in television land could see him. He said he did not figure that out until later, “probably after I realized there was no Santa Claus.”

People still believe that Archie Bunker’s next-door neighbor on “All in the Family” left Queens for Manhattan — and moved into the building, said Leo Torres, a doorman at the building. “People come in from the street looking for George Jefferson,” he said. “I tell them he doesn’t live here; they just filmed the scene where he enters the building here.”

Either way, 185 East 85th Street made an impression. “That building inspired me,” said Georgette Blau, who started a sightseeing service that specializes in taking tourists to places they have seen on television or in movies. She said she got the idea for her business in 1998, a couple of years after she graduated from college.

Ms. Blau, who was working at a publishing house at the time, was walking along East 86th Street when she recognized the building from the back. “I said, ‘I can’t believe it’s the building from ‘The Jeffersons,’ ” she said. “I had a book at home that had TV locations around the country. It mentioned that one and other ones like the ‘Friends’ one.”

One thing led to another, and now she has 50 employees.

Mr. Torres said he had had to deal with a police officer and even former cast members. The officer was answering a call from a tenant. “First thing he said was, ‘I want to speak to Weezy,’ ” Mr. Torres said. “I looked at him like he was crazy.”

“And I’ve thrown Mr. Bentley out personally,” Mr. Torres said, referring to the actor Paul Benedict, who played the Jeffersons’ next-door neighbor. “Three times he showed up with E! Entertainment. I told him, ‘Mr. Bentley, you’ve got to keep moving.’ ”

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Written by Lorenzo

Lorenzo has been hanging around the RDNY.com office for the past 20 years, and, in the process, has become the president of RDNY.com, Rent-Direct.com, and Acmelistings.com. His mission is to build RDNY.com into New York's largest no fee apartment rental service. Before RDNY.com, Lorenzo was a Regional Sales Manager for Time Equities, Inc., one of New York's largest converters of rental buildings to coops and condos. Lorenzo was once a part owner of Swift & Watson Real Estate in NYC's Greenwich Village.

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