We peek back into the world of the 1950s and 1960s by tuning in to watch Don Draper in Mad Men, and we see the best of 50s and 60s style. It was new. It was radical. At it’s best, it’s still seems modern and worth having 60 years later. But much of the 50s and 60 style was and is junky. Sure, after a long world war, we got to experiment with color and form. Materials changed. Plastics were the new frontier. Disposable this and disposable that. Only the simple and cheap stuff was “Made in Japan”. And we put all this stuff into our apartments, when rents were still only $30 or $60 a month.
New York apartments for rent today cost in the thousands. Apartment rentals in Manhattan might cost slightly more, but apartment rentals in Queens were definitely less. Queens was the new frontier, filled with optimism. We named a major thoroughfare the “Utopia Parkway” to show our unbound faith in what the future would bring.
Today, smart renters look for no fee rentals in NYC. Back then, we looked for new white brick high rises and houses in Queens that looked just like suburbia. Here’s a peek back into what houses and apartments looked like in the 1950s and early 1960s. Before the Beatles come on the scene, the coffeehouses of Greenwich Village were the place to be, and James Dean was still a rebel without a cause.
For more 50s and 60s photos, memorabilia, and kitsch, visit this wonderful Tumblr blog, Kitschyliving.